Building A Better Print and Digital Measurement Platform
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Williams, Don, Wood, Mark
Organisations: Kantar TNS, Vividata
Topics: Data Collection, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
Building a New Mixed Mode Cross-Platform Canadian Audience Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Chan, Peter, Williams, Don, Wood, Mark
Organisations: Amalco, TNS
Topics: Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions
Testing Engagement for a Syndicated Study
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Chan, Peter, Williams, Don, Withers, Hastings, Wood, Mark
Organisations: NADbank, PMB Print Measurement Bureau, Canada, TNS Canada
Topics: Engagement (all platforms) – see also Quality of Reading