The paper provides a technical overview of an MRI-comScore data integration experiment. A discussion of pre-fusion cross-calibration of common Internet variables comprises the first part. Attention then turns to the fusion methodology. Following this is discussion of the fusion evaluation and the important contribution of pre-fusion calibration to the evaluation process.
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Ivins, Bob, Mattlin, Jay A., Napior, David
Organisations: comScore, Mediamark Research Inc
Topics: Fusion and Modelling