Implementing extended currencies and rethinking the current print price models

Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Futsæter, Knut Arne, Holbæk-Hanssen, Helge, Østnes, Tore, Sandvik, Ingvar
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Advertising Effects, Industry Issues