Internet Measurement of Ad-noting: Sampling and Statistical Issues

Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Agresti, Joseph, Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Fusion and Modelling, Internet (as data collection tool)