Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Krahn, Jayne, Landi, Jeff, Melton, Eric
Organisations: Kantar Media, Safecount
Topics: Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Passive Measurement, Validity
