Love Our Title, Love Your Ad?

Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Cools, Bernard, Couvreur, Veronique, Drijvers, Jan, Van Boxem, Geert
Organisations: Sanoma Media, Space, TNS Media, UK
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison