The New Deal of Brand Readership Measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Cour, Nicolas, Ginier, Florence, Saint-Joanis, Gilbert, Seveno, Stanislas
Organisations: ACPM, TNS Sofres
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Winning combo: passive digital measurement in a NRS
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: ACPM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement, Validity