What do we measure? four short puzzling stories
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Model Bias, Readership Model, Validity
The new magazine press readership survey in france – preliminary results
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Data Collection, Passive Measurement
The capi double screen system – a test for magazine press readership survey in france
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: De Langhe, Elisabeth, Marx, Jean-Louis
Organisations: AEPM, Ipsos
Topics: Data Collection, Passive Measurement