How valid are modeled newspaper readership estimates being used in the United States?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Campbell, Kevin, Solomon, Jessie
Organisations: Audit Bureau of Circulations (ABC), Newspaper Services of America (NSA)
Topics: Readers-per-copy(RPC)
Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group