Website and the readership reflex
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Donato, Paul
Organisations: Audits & Surveys
Topics: Multi-platform Measurement
Magazine measurement in extreme environmeents
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Donato, Paul, Soong, Roland, Verdin, Pablo
Organisations: Audits & Surveys
Topics: Survey Descriptions
Use of reach and frequency data for effective placement of advertising
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dukta, Solomon, Frankel, Lester R
Organisations: Audits & Surveys
Topics: Analysis Issues, Fusion and Modelling
USING MULTIPLE MEDIA TO MAXIMISE RESPONSE RATES
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Data Collection, Response Rates
THE SEARCH FOR THE GOLD
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
TOWARDS A GOLD STANDARD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Reliability, Validity
DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Survey Descriptions, Validity
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity