Magazine readership and its measurement in 1983
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Readership Model
The use of the gamma model to estimate magazine issue accumulation
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Frankel, Lester R
Organisations: Audits & Surveys
Topics: Fusion and Modelling
The ARF certitude tests
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Validity