Strategic multi-media planning: casting an eye on the opposition: why the advertising impact of the competitors has to be considered, to maximise sales
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Thurich, Arne, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
Ad proof 1: advertising effectiveness of car campaigns
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Dierks, Sven, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Inter-media Comparison
In the calm lies the power advertising effectivness on sunday
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Braun, Michael, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Quality of Reading
Research strategies in fragmented media markets
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Reigber, Dieter, Spohrer, Michael
Organisations: Axel Springer Verlag AG, Gfk AG Medienforshung
Topics: General, Targetting / Segmentation
The ad effect formula
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects, Inter-media Comparison
Intermedia effects of advertising: an econometric model
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Speetzen, Rolf, Wiegand, Jurgen
Organisations: Axel Springer Verlag AG, Media-Micro-Census GmbH
Topics: Page Exposure, Survey Descriptions
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Page Exposure, Quality of Reading
FUSIO : WHY BE SO COMPLEX?
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Fusion and Modelling