ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Readership Model, Survey Descriptions
THE EDITORIAL ENVIRONMENT CONTROVERSY
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Advertising Effects