Benchmarking readership levels in the new study of media and markets to the survey of american readership
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Agresti, Joseph, Frankel, Martin, Mallett, Daniel
Organisations: Bernard Baruch College, City University of New York, Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fusion and Modelling
FUSION, INTEGRATION, ASCRIPTION AND IMPUTATION
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Baxter, Pamela J, Frankel, Martin
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
Topics: Fusion and Modelling
A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Frankel, Martin, Richard, Adam
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau