Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Compact quality newspapers bright future or false dawn?
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Asquith, Richard, McMahon, Liz
Organisations: BMRB International
Topics: Newspaper Measurement
Embracing technology in readership surveys
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Greene, David, Impedovo, Domenico
Organisations: BMRB International
Topics: Internet (as data collection tool)
Response rates decline – it’s time for action
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Carroll, John, Davis, Jenny, Van Staveren, Martin
Organisations: BMRB International
Topics: Response Rates
Urban life: research adventures in a changing world
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McMahon, Liz, Read, Doug
Organisations: BMRB International, Metro Newspapers
Topics: Internet (as data collection tool), Panel Research, Quality of Reading
Connecting print with advertising tracking
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Page, Graham, Wicken, Geoff
Organisations: BMRB International, Millward Brown
Topics: Advertising Effects, Targetting / Segmentation
When two worlds collide off-line measurement of on-line readership
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Asquith, Richard
Organisations: BMRB International
Topics: Multi-platform Measurement
Young at heart: understanding the dynamics of youth readership
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Targetting / Segmentation
Print in the digital age: is the newspaper readership on the line?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Multi-platform Measurement