Modelling in a multi-media environment
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Inter-media Comparison
Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison