The Future of Print Planning
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Deisenberg, Anna Maria, Pusler, Michael
Organisations: Burda GmbH, Focus
Topics: Advertising Effects, Readership Model
Current media research techniques in West Germany – the MA method
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Rothermundt, Hans - Jurgen
Organisations: Burda GmbH
Topics: General, Readership Model, Survey Descriptions