PERFECTION-VS-MARKETABLE DIRECTION: IS THERE A CHOICE?
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: Advertising Effects, Inter-media Comparison
RESEARCH TO MARKET PRINT MORE SUCCESSFULLY: A MULTI-NATIONAL ADVERTISER’S VIEW
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: General, Industry Issues