E Pluribus Unum: Unlocking Big Data
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Chasin, Josh, Meierhoefer, Cameron, Pecjak, Frank, Vinson, Michael
Organisations: comScore
Topics: Fusion and Modelling
We have built it – and they are finally coming!
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Callius, Peter, Masson, Peter J, Svanfeld, Stefan
Organisations: Bucknull & Masson, comScore, TNS Sifo
Topics: Business Models, Inter-media Comparison, Multi-platform Measurement
How Often Rather than How Many – Ad Latency for Media Planning
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Millman, Steve, Wakim, Alex
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects
What is the Cost of an Unseen Ad?
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Millman, Steve, Tan, ZhiWei
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Digital Campaign Performance Metrics: New Benchmarks
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Chasin, Josh, Hunter, Anne, Millman, Steve
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
“Different From You and Me”
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh, Cole, Maria, Garland, Ian, Lazarus, Babette, McLaren, Mark
Organisations: comScore, Condé Nast Publications, Ipsos MediaCT, Milton Data
Topics: Fusion and Modelling, Multi-platform Measurement
From Single Source to Big Data
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh
Organisations: comScore
Topics: Big Data, Fusion and Modelling, Multi-platform Measurement, Passive Measurement
Internet audience measurement now – sites, content and campaigns – anywhere, anyhow
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Kok, Frans, Pellegrini, Pasquale, Verhulst, Enrico
Organisations: comScore, gfk Intomart, JIC STIR
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Advances in digital measurement: mobile web usage, bias correction and universe coverage
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Meierhoefer, Cameron, Pellegrini, Pasquale
Organisations: comScore, Inc.
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Canada’s cross media consumer database
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Chan, Peter, Pellegrini, Pasquale, Withers, Hastings
Organisations: comScore, PMB Print Measurement Bureau, Canada, TNS/Canadian Facts
Topics: Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement