Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
Online data collection – solution or band-aid?
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Crassweller, Anne, Thompson, Ivor, Williams, Don
Organisations: Consultant, NADbank
Topics: Internet (as data collection tool)
New orleans to vienna: a retrospective
Symposium: 2007: Vienna
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: General, Readership Model
So you can communicate with them but how many of them are there?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: General
The impact of online reading on traditional print media estimates
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Appel, Valentine, Cable, Virginia, Nunziato, Gennaro
Organisations: Consultant, The Wall Street Journal
Topics: Multi-platform Measurement, Questionnaire Design
Imputation of missing data: testing a model-based approach
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Appel, Valentine, Melton, Eric
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Fusion and Modelling
Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: Data Collection, Questionnaire Design
Measuring and minimising positional and title confusion biases in print audience estimates
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Graham, Barbara, Incalcatera, Tony, Melton, Eric, Vriens, Marco
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Questionnaire Design
Measuring print audiences via the internet
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Appel, Valentine, Elder, Andrew, Incalcatera, Tony
Organisations: Consultant, IntelliQuest
Topics: Internet (as data collection tool)