Recent reading – an exercise in double counting?
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Carpenter, Ron
Organisations: Consultant
Topics: Model Bias, Readership Model
The prediction of readership from circulation and census data
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: Readers-per-copy(RPC)
The relationship between changes in circulation and changes in readership
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Readers-per-copy(RPC)
Equal measures : why national newspapers should be measured like magazines
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Appel, Valentine, Robinson, Thomas D
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement
The mpa syndicated readership research task force paper
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Love, Kathi, Smollens, Susan, Trentham, Charlene
Organisations: Business Week, Consultant, Magazine Publishers of America
Topics: Reliability, Survey Descriptions
Frequency, recency and the moderating effects of the screening interval
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Frequency of Reading, Questionnaire Design, Readership Model
Modelling considerations as an aid to readership research decisions
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Masson, Peter J, Sumner, Paul
Organisations: Consultant, Massons
Topics: Fusion and Modelling
Using casi-audio (computer assisted self interview with audio) in readership measurements
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Appel, Valentine, Arpin, David, Baim, Julian
Organisations: Consultant, Mediamark Research Inc
Topics: Data Collection
Newspaper screening intervals: six months vs seven days
Symposium: 1995: Berlin
Authors: Appel, Valentine, Stien, Michael G
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement, Questionnaire Design, Readership Model
How computerized interviewing eliminates the screen-in bias of follow-up questions
Symposium: 1995: Berlin
Authors: Appel, Valentine, Pinnell, Jon
Organisations: Consultant, IntelliQuest
Topics: Data Collection, Questionnaire Design