The Incremental Impact of Cross-Media Campaigns
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Amand, Charles-Emmanuel, Callewaert, Gerd, Gunst, Bart, Van der Steichel, Antoon, Van Goethem, Ruben
Organisations: Corelio, Ipsos
Topics: Advertising Effects, Inter-media Comparison
News Brands and its Role in Conversation Management
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Claus, Dennis, Deceuninck, Angie, Gunst, Bart, Van Belleghem, Steven
Organisations: Corelio, InSites Consulting
Topics: Digital Platforms, Social media