Qualitative data on readership: psychographics as a marketing and media planning tool
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Targetting / Segmentation
The readership survey of the Italian periodical press
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Survey Descriptions