Benchmarking readership levels in the new study of media and markets to the survey of american readership
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: Agresti, Joseph, Frankel, Martin, Mallett, Daniel
Organisations: Bernard Baruch College, City University of New York, Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fusion and Modelling
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design
THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Mallett, Daniel
Organisations: Daniel Mallett Associates
Topics: Readership Model, Survey Descriptions
THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Douglas, Stephen A., Mallett, Daniel
Organisations: Daniel Mallett Associates, The Douglas/Jones Group
Topics: Readers-per-copy(RPC)