Anatomy of a Total Brand Footprint. Redefining Readership
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Cable, Virginia, Douglas, Stephen A.
Organisations: DJG Marketing, The Wall Street Journal
Topics: Digital Platforms, Multi-platform Measurement
Online Measurement – Too Many Numbers/Relationships
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Bennett, Richard, Broussard, Gerard, Douglas, Stephen A., Rogers, Bruce
Organisations: DJG Marketing, Forbes, ImServices, Pre-Meditated Media
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement