Measuring magazine advertising effectiveness and synergies
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cardarelli, Robert, De Montigny, Michelle, Eadie, Wayne, Havlena, William
Organisations: Dynamic Logic, Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
Evaluating magazines ots in cross-media advertising campaigns
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Campbell, Carrie, Havlena, William
Organisations: Dynamic Logic, National Geographic
Topics: Advertising Effects, Readership Model