Return to spender: magazines sales uplift & return on investment
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Consterdine, Guy, Hemming, Richard
Organisations: EMAP Media, Guy Consterdine Associates
Topics: Fusion and Modelling, Inter-media Comparison, Panel Research
The bi-media multiplier effect: how tv guides and tv can create more value together
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: EMAP Media
Topics: Inter-media Comparison