Counting calories – on the need to adjust issue readership data
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Data Collection
Response not readership is print’s major problem
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Ephron, Erwin
Organisations: Ephron, Papazian & Ephron, Inc.
Topics: Advertising Effects