Unique learnings in creating a 360 view of mobile consumers
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Kilger, Max, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – readership on, Passive Measurement
Multi-Channel Readership: Impact on Ad Receptivity
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Fetto, John, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Advertising Effects, Brand Attributes, Digital Platforms, Inter-media Comparison, Multi-platform Measurement
Islands in the Clickstream: An Analysis of the Pathways to a Magazine Title
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Dougherty, Heather, Kilger, Max, Lipton, Tamir
Organisations: Experian Simmons, Hitwise USA, Meredith Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement