Developing creative strategies with Facebook conversations
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Bhargava, Neha, Kim, Eurry, Nawathe, Nikhil
Organisations: Facebook Inc.
Topics: Social media
Closing the Loop on Digital Reach & Frequency
Symposium: 2013: Nice, Session 6b - What is the Right Frequency? Moderator: Horst Stipp
Authors: Bullock, Will, Leach, Fred, Smallwood, Brad
Organisations: Facebook Inc.
Topics: Advertising Effects, Analysis Issues, Big Data, Passive Measurement