Modelling readership correlations
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Analysis Issues, Fusion and Modelling
Revisiting mediaplanning models assumptions
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Fusion and Modelling