Fake News, Real Consequences
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cleveland, Britta, Fitcher, Dan, Galin, Mickey, Grey, Kathy, Marsh, Pamela
Organisations: Gfk
Topics: Advertising Effects, Brand Safety, Industry Issues
Demonstrating the Value of Subscription Sources
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Becker, Risa, Galin, Mickey, Jacobs, Lori
Organisations: Gfk, Time Inc.
Topics: Business Models
The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity
National to Local to Hyper-Local – Model-Based Localization
Symposium: 2017: Madrid, Session 6: Are Online Samples and Panels Sustainable?
Authors: Collins, Jim
Organisations: Gfk
Topics: Fusion and Modelling
Mobile Respondents & Survey Results
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Bassler, Alke, Galin, Mickey, Lichthart, Bart, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Internet (as data collection tool), Mobile telephones – as a data collection device
Adaptive Survey Strategies: Optimizing Question/Answer Search
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Collins, Jim
Organisations: Gfk
Topics: Fusion and Modelling
Measuring total readership: the Dutch model
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Multi-platform Measurement
3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Chopping, Dave, Galin, Michal, Klein, Caryn, Knauer, Thomas, Wigginton, Amanda
Organisations: Gfk, Time Inc.
Topics: Data Management Platforms, Programmatic, Targetting / Segmentation
Where Do Social Media Conversations Start?
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Cleveland, Britta, Galin, Michal, Maireder, Axel, Reynolds, Christopher, Weiss, Cara
Organisations: Condé Nast Publications, Gfk, Meredith Corporation
Topics: Social media
Browsing@Work: Significance For Online ROI Evaluation
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Appel, Marion, Hedler, Frank, Wirth, Norbert
Organisations: Gfk
Topics: Advertising Effects, Digital Platforms, Multi-platform Measurement, Passive Measurement