Print Plus: Measuring Digital Print Platforms
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Bassler, Alke, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Digital Platforms, Multi-platform Measurement, Tablets and e-readers – readership on
OTSA: Opportunity To See Advertising in Newspapers / Magazines
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Bassler, Alke, Gopal, Kenneth, Petric, Irena
Organisations: ABF Research, gfk Intomart, NOM
Topics: Advertising Effects, Fusion and Modelling, Page Exposure
A further validation of the use of access panel for readership research – the npm case
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Data Collection, Internet (as data collection tool)
Double trouble: multiple covers in specific issue readership measurement
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Baim, Julian, Galin, Michal, Petric, Irena, Zarnitz, Kerry
Organisations: gfk Intomart, GfK MRI, NOM
Topics: Questionnaire Design, Readership Model
Internet audience measurement now – sites, content and campaigns – anywhere, anyhow
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Appel, Marion, Kok, Frans, Pellegrini, Pasquale, Verhulst, Enrico
Organisations: comScore, gfk Intomart, JIC STIR
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
Online Interviewing through Access Panel: Quantity and Quality Assurance
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Appel, Marion, de Leeuw, Edith, Petric, Irena
Organisations: gfk Intomart, NOM, Utrecht University
Topics: Internet (as data collection tool), Panel Research, Survey Descriptions
New Learnings from Specific Issue Readership
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Readership Model
Webmeter Measurement, a 3600 Perspective
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Appel, Marion, Verhulst, Enrico
Organisations: gfk Intomart, Nedstat
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
The readership currency: dutch design how a new methodology for air measurement opens up new perspectives
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, Stichting NOM
Topics: Internet (as data collection tool), Readership Model