Exploring new technologies to measure responses to magazine advertising: test of a new approach

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Measuring multiplatform audiences: revising gfk mri’s print measurement methodology

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USA touchpoints – the who, what, when, where and how of cross-platform media measurement

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Double trouble: multiple covers in specific issue readership measurement

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Measuring the effectiveness of ads in digitally delivered magazines

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A day in the life: tracking e-reader and tablet owners’ activities and patterns of use

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Making best use of brand target audiences

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Audience & performance guarantees: a statistical model for risk assessment

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