Exploring new technologies to measure responses to magazine advertising: test of a new approach
Symposium: 2011: San Francisco, Session 10 - Determinants of Ad Effectiveness: Creative, Targeting & Context in Media Planning and ROI Assessment
Authors: Bahary, Judy, Galin, Michal, Mattlin, Jay A.
Organisations: GfK MRI, Mindshare
Topics: Advertising Effects
Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
USA touchpoints – the who, what, when, where and how of cross-platform media measurement
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Clarke, Jane, Collins, James, Spaeth, Jim
Organisations: Coalition for Innovative Media Measurement, GfK MRI, Media Behavior Institute
Topics: Frequency of Reading, Inter-media Comparison, Survey Descriptions
Double trouble: multiple covers in specific issue readership measurement
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Baim, Julian, Galin, Michal, Petric, Irena, Zarnitz, Kerry
Organisations: gfk Intomart, GfK MRI, NOM
Topics: Questionnaire Design, Readership Model
Measuring the effectiveness of ads in digitally delivered magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Slaten, Jana
Organisations: GfK MRI
Topics: Advertising Effects, Digital Platforms, Tablets and e-readers – readership on
A day in the life: tracking e-reader and tablet owners’ activities and patterns of use
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Lipman, Aaron, Mattlin, Jay A., Pittsinger, Matthew
Organisations: GfK MRI
Topics: Digital Platforms, Tablets and e-readers – readership on
Making best use of brand target audiences
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Fusion and Modelling, Targetting / Segmentation
Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects