Weekly magazine audience data what’s to be done with them?
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Analysis Issues
PREDICTING MAGAZINE AUDIENCES
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Readers-per-copy(RPC)
A SURVEY OF THE USE OF QUALITATIVE DATA IN MAGAZINE EVALUATION
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Quality of Reading