Adding Online Data to Offline Understanding
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Costa do Nascimento, Andréa, Crivellaro, Alexandre, Gimenez, Leticia, Mileto, Dimas
Organisations: Editora Abril, IBOPE Media Information
Topics: Digital Platforms, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement, Passive Measurement
Star collision caused dinosaur extinction
Symposium: 2007: Vienna
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Multi-platform Measurement
Can magazines be compared to flip technology? the missing link
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Crivellaro, Alexandre, Tonelli, Giovanni
Organisations: IBOPE Media Information
Topics: Internet (as data collection tool)
How many people will read that? Functional literacy regulating readership behavior
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Targetting / Segmentation
Building a panel from a recent reading database through fusion
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Crivellaro, Alexandre, Ferrari, Flavio
Organisations: IBOPE Media Information
Topics: Fusion and Modelling, Panel Research
Brazil fusion and multi-media duplication
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: De Montigny, Michelle, Lucia Lima, Ana
Organisations: IBOPE Media Information, KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
Readership panel: we did it! – history & results of a huge challenge
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: Panel Research