Evolving print markets: measurement challenges
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Gonsalves, Bruce, Karnad, Ashish, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: General, Questionnaire Design
A roadmap to increase readership – helping a leading regional newspaper brand revamp its product in order to connect with its audiences better
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Gonsalves, Bruce, Sen, Sandipan, Sreyamskumar, M.V., Sudhir, D
Organisations: Indian Market Research Bureau, The Mathrubhumi Printing & Publishing Co. Ltd.
Topics: Editorial Research, Newspaper Measurement
The power of passion – new insights into reader involvement
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Balasubramanium, V., Gonsalves, Bruce, Mehta, Hemant, Muthuraman, Sunder
Organisations: Indian Market Research Bureau
Topics: Quality of Reading
Print + tv = (impact)n – the impact multiplier phenomenon
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Gonsalves, Bruce, Kapadia, Bharat, Kulkarni, Shripad, Mehta, Hemant, Sen, Sandipan
Organisations: Indian Market Research Bureau
Topics: Advertising Effects, Inter-media Comparison, Passive Measurement
Pressing the hot button for press
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Gonsalves, Bruce, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling, Inter-media Comparison
Dear lord give us our daily news: effects of retail distribution on readership in rural india
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Readership Model
In trying to get more are we getting less?
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Response Rates
MEASURING THE READERSHIP OF SUPPLEMENTS
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Sections Readership
MAKING DATA SETS COMPATIBLE FOR FUSION RESULTS OF AN INDIAN EXPERIMENT
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling
A STUDY ON THE VALIDITY OF DATA FUSION : THE INDIAN EXPERIENCE
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Sinha, Ashutosh, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling