NOT LOOSING SIGHT OF THE FOREST
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Validity
THE MEASUREMENT OF READING INTENSITY AND IMPLICATIONS FOR PLANNING
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Quality of Reading
HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Reliability, Validity
REPLICATING THE EML EXPERIMENTS IN INDIA
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Questionnaire Design