An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Ernst, David
Organisations: Initiative Media
Topics: Frequency of Reading, Readership Model, Survey Descriptions
Sections are sexier
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Bronner, Fred, Faasse, John
Organisations: Initiative Media, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
Reading in competition
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Faasse, John, Van Meerem, Leendert
Organisations: gfk Intomart, Initiative Media
Topics: Advertising Effects, Data Collection, Inter-media Comparison