CHANGES IN THE MAGAZINE PRE-CHOICE QUESTION MODEL IN THE 1985 AWA
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Analysis Issues, Questionnaire Design
EFFECTS OF DIFFERING METHODS ON THE LEVEL OF MAGAZINE READERSHIP FIGURES
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
DYNAMIC VARIABLES IN MEDIA RESEARCH: FINDINGS FROM A PERSONALLY INTERVIEWED PANEL
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Panel Research
Calibrating quality of reading
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Quality of Reading
Frequency of reading – Allens Bach’s point of view
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Frequency of Reading