Experiential engagement with online content web sites and the impact of cross-media usage
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: J. Calder, Bobby, Malthouse, Edward C.
Organisations: Integrated Marketing Communications, Kellogg Graduate School of Management, Northwestern University
Topics: Multi-platform Measurement
Conceptualizing and measuring magazine reader experiences
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Eadie, Wayne, J. Calder, Bobby, Malthouse, Edward C.
Organisations: Integrated Marketing Communications, Kellogg Graduate School of Management, Northwestern University, Magazine Publishers of America
Topics: Quality of Reading