Equality within the media mix: a longitudinal weekly allocation of magazine audiences
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Eadie, Wayne, Gugel, Craig
Organisations: Interactive Market Systems Inc., Magazine Publishers of America
Topics: Analysis Issues, Fusion and Modelling
INTERNATIONAL DATA BASE QUALITY CO NTROL AND REPORTING STANDARDS : GOALS FOR THE ’80s
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Liebman, Leon
Organisations: Interactive Market Systems Inc.
Topics: Analysis Issues, Industry Issues
A multi-national reach and frequency comparison
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Lee, E, Liebman, Leon, Makely, R
Organisations: Interactive Market Systems Inc.
Topics: Fusion and Modelling