Aim, advertising impact measure
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Shields, Brian, Van Der Noort, Wim
Organisations: International Herald Tribune, Interview NSS
Topics: Quality of Reading
Divide and unite: splitting the summoscanner and data fusion
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Fusion and Modelling
From FRY to FRIPI?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: First Reading
The importance of being constant: the effects of questionnaire overload
Symposium: 1995: Berlin
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Questionnaire Design
Quality of reach: researchers – headache, publishers- heartache and planners- toothache
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Van Der Noort, Wim
Organisations: Cebuco, Interview NSS
Topics: Analysis Issues, Quality of Reading
INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Faasse, John
Organisations: Interview NSS
Topics: Quality of Reading, Targetting / Segmentation
DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Appel, Marion, Tchaoussoglou, Costa
Organisations: Interview NSS, SUMMO
Topics: First Reading, Readership Model
HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND – SOME UNIQUE QUALITATIVE APPLICATIONS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Van Westerhoven, Emile
Organisations: Interview NSS
Topics: Data Collection, First Reading, Survey Descriptions
New approach to readership surveys – the media scanner
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: De Hond, Maurice, Huzen, Walter
Organisations: Hillen & Huzen BV, Interview NSS
Topics: First Reading, Survey Descriptions