Audiences not Platforms – breaking down audience silos
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Gibbs, Ian, Robinson, Lynne
Organisations: Data Stories Consulting, IPA
Topics: Audience Targeting (see also Programmatic), Digital Platforms, Fusion and Modelling, Multi-platform Measurement
Evolution of Newspaper and Magazine Brands in the Digital Age
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Beeftink, Belinda, Robinson, Lynne
Organisations: IPA
Topics: Digital Platforms, Inter-media Comparison
The ipa touchpoints initiative in practise
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beeftink, Belinda
Organisations: IPA
Topics: Inter-media Comparison
The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading