“Absorbing media” and “media-dna”: consumer-centric approaches
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Consterdine, Guy, Hartley, Christina
Organisations: Guy Consterdine Associates, IPC Magazines
Topics: Inter-media Comparison, Quality of Reading
A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Readership Model, Validity
USING INFORMATION ON COPY AGE AND OWNERSHIP IN MAGAZINE SCHEDULING
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Analysis Issues, Quality of Reading