Measuring Total Readership in the Middle East
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Aoun, Elie
Organisations: Ipsos
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Developing a passive quality digital panel
Symposium: 2017: Madrid, Session 6: Are Online Samples and Panels Sustainable?
Authors: Canayaz, Marketa, Collins, Sandra, Farrer, Neil, Ranta, Jukka, Smekal, Vit
Organisations: Ipsos
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Panel Research, Passive Measurement
Multimedia online interviews: the next step
Symposium: 2017: Madrid, Session 9: Adapting Surveys for 21st Century Respondents and Budgets
Authors: Gabardo, José Andrés, Seijo, Toni
Organisations: AIMC (Asociación para la Investigación de Medios de Communicación), Ipsos
Topics: Data Collection, Internet (as data collection tool), Mobile telephones – as a data collection device
The Incremental Impact of Cross-Media Campaigns
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Amand, Charles-Emmanuel, Callewaert, Gerd, Gunst, Bart, Van der Steichel, Antoon, Van Goethem, Ruben
Organisations: Corelio, Ipsos
Topics: Advertising Effects, Inter-media Comparison
Probable Impressions: hybrid web planning
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Hartman, Harm
Organisations: Ipsos
Topics: Fusion and Modelling, Multi-platform Measurement
Fusion quality assessment
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Raimondi, Dina, Santini, Gilles
Organisations: G-Line Investment, Ipsos
Topics: Fusion and Modelling
The capi double screen system – a test for magazine press readership survey in france
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: De Langhe, Elisabeth, Marx, Jean-Louis
Organisations: AEPM, Ipsos
Topics: Data Collection, Passive Measurement
PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Truchot, Didier
Organisations: Ipsos
Topics: Industry Issues, Survey Descriptions