The Theory of Everything for Media Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Ferrari, Flavio, Herranz, Silvia
Organisations: Ipsos Brazil
Topics: Industry Issues, Multi-platform Measurement
How magazines maximize roi
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Costa, Andrea, Mileto, Dimas, Ruttul, Daina
Organisations: Abril Group, Ipsos Brazil
Topics: Advertising Effects, Inter-media Comparison