About Propensity Weighting: emma in Australia
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hodgson, Adam, Ponomarev, Andrey
Organisations: Ipsos Connect Australia
Topics: Fusion and Modelling, Response Rates
The emma Print Engagement Metric
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hodgson, Adam, White, Heather
Organisations: Ipsos Connect Australia, Newscorp Australia
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading