Researching the most prominent and influental: international comparisons
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Brummell, Anne, Shields, Brian
Organisations: International Herald Tribune, Ipsos MediaCT
Topics: Survey Descriptions, Targetting / Segmentation
Self-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Birt, Hilary
Organisations: Ipsos MediaCT
Topics: Data Collection, Questionnaire Design
Personalised media lists
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Questionnaire Design
What’s been happening and what’s new – twenty years of looking at readership research
Symposium: 2001: Venice, Session 1 - Maximising print in the planning process
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions
The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading
Managing non-response: who really matters
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Response Rates
Can’t buy me love, but how about response? an analysis of response rates from the european business readership survey
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Birt, Hilary, Gorczyca, Faye, McDonald, Simon
Organisations: Ipsos MediaCT, The Financial Times
Topics: Response Rates