Selling media in a multi-platform world
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cameron, Gene, Klein, Caryn, Minghuang Zhang, Pingitore, Gina, Plakoris, Nick, Walker, Arianne, Witten, Steve
Organisations: J.D. Power & Associates, Time Inc.
Topics: Fusion and Modelling, Multi-platform Measurement
Dynamic segmentation fusion
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Collins, James, Pingitore, Gina
Organisations: J.D. Power & Associates, Mediamark Research Inc
Topics: Fusion and Modelling
Magazine accountability for ad effectiveness – it cannot be judged in a vacuum
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Advertising Effects, Fusion and Modelling
Title confusion versus issue frequency in a mail survey
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Data Collection, Questionnaire Design, Readership Model
THE GEODEMOGRAPHICS OF RESPONSE TO A MAIL SURVEY
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Response Rates